
VALCENA is a beauty care brand built on the firm conviction that it is possible to join science and pleasure with the goal of stimulating the natural mechanisms of protection, repair and cellular renewal to maintain the skin’s health and youth.
To carry out this mission, we rely on a team of professionals who have created this first line of Natural Rose Absolute products to provide effective and well tolerated daily care. At the same time, these products stimulate the sensual enjoyment of voluptuous scents and lights, silky, fluid textures.
To the quality of VALCENA’s products, is associated the quality service that every woman find in VALCENA’s beauty partners. Our brand takes the commitment to support personally its partners.
Brand Values
- Innovation: VALCENA Paris is a cosmetic brand, whose first range is based on an original asset, the Rose Absolute Essence.
- Pleasure: The creamy texture, the delicate fragrance, the sensual and aphrodisiac virtues of Damascena Rose offer for each VALCENA product care, pleasure and well-being.
- Security and Professionalism: VALCENA has designed and developed its range with a team of professionals who are committed to using both pure and organic assets in the Natural Rose Absolute line.
Exigent products charter
- VALCENA beauty care brand is developed from a precious and authentic active ingredient, the Damascena Rose Essence.
- Grown, harvested and dried in the Balkan Valley, active and olfactory properties of Damascena Rose are delicately preserved.
- VALCENA bottle and jar containers, chosen for their refined aesthetics, are adapted for cosmetic use and protect each product which retains all its properties.
- The product range “Natural Rose Absolute” are paraben free, with no harsh preservatives, and no added colouring.
- The products have not been tested on animals.
Natural Rose Absolute
- VALCENA offers in its range Natural Rose Absolute, a complete and essential range of 20 products of daily and specific cares with active formulas reinforced by the Natural Rose Oil known for its moisturising, soothing and refreshing properties.
A technology based on rose extract
- At the heart of its petals, Damascena rose contains one of the highest rates of natural rose essence. This flower is both generous and capricious because its farming requires very specific weather conditions and exceptional soil quality.
- It takes about 3 000kg of hand-picked flowers to make 1L of rose essence. The precious liquid is decanted, filtered and stored. Natural constituents of the petals make a high quality vegetable oil used by most major brands of perfumes and cosmetics because it has nearly 300 molecular components some of which are not synthetically reproducible.
- The Natural Rose Absolute range was born of this natural and exceptional asset, which provides answers and statements for each type of skin with its softening, regenerative and restorative virtues.
- Used in the form of rose essence, it provides the necessary nutrients for dry skin to fill the lack of fatty skin. The skin regains all its welfare and glow.
- Used in the form of rose water, it fills the lack of water for dehydrated skin. The skin is refreshed, relaxed and softened.
- Antiseptic, antibacterial and healing, it treats all skin irritations and reduces the appearance of oily skin pimples. Thanks to its astringent, it tightens the pores, purifies the skin and helps regulate the sebum excess.
- Thanks to its anti-inflammatory properties, calming and softening, rose is suitable for all types of skin even the most sensitive. It helps boost microcirculation and reduce redness.
- For mature skin, rose not only delays the effects of ageing with its protective properties, but also fights against the signs of ageing by increasing the skin’s elasticity thanks to its regenerative properties.
- Nowadays, women have a clear and qualitative answer thanks to the combination of efficiency, well-being and pleasure with VALCENA’s cosmetic care.